Challenge

In partnership with Upsites and project manager Thais, I had the challenge of creating a modern, beautiful and easy-to-navigate website. CENA was going through a rebranding, and the site needed to reflect this new phase not just as a showcase, but as a real part of the brand identity. The mission was clear: create something with personality, that truly represented who CENA is.

SOLUTION

With the rebranding, new visual and conceptual possibilities emerged, and I used that in favor of the project. Shapes, images and interactions were designed to create memory. My idea wasn’t that the person would just navigate and leave, but that they would remember the brand. That when visiting other websites, CENA’s would still come to mind as a reference.

DELIVERY

The result was a modern website, with clear content, light experience, and a strong identity. All approved by the team and the client. More than that: it was one of those projects that demand vision, adaptation and cleverness, and in the end, deliver something remarkable.