Challenge

The Barbas Digital team, together with the founder Lepa Roscini , reached out to me to turn a raw idea into something visual. The proposal was to create the interface of a Linktree-style platform , but with more personality , features and a stronger visual appeal . Since the project was still at the beginning, there were no visual references or solid foundation. The content and structure were defined by another team, but the design was from scratch . In other words: it was time to put the brain to work.

SOLUTION

Based on what the team wanted to convey, I started designing everything: layout, visual identity, interactions, and navigation. Even with few resources, I focused on creating an interface that’s beautiful, intuitive, and with a strong identity. The goal was to go beyond the ordinary and imagine how this kind of platform could be more interesting, attractive and with a striking digital presence.

DELIVERY

The first version was delivered and approved by the entire team and investors. The project is still under development, and I remain involved with updates, adjustments, and new ideas. This project clearly shows how I can translate a loose idea into something visual, functional, and with real potential even from the very first drafts.